Terms & Conditions
The “Not Only Coffee Rewards Programme” (the “”Programme””) is operated by NOC Hong Kong Limited (“noc”). The Programme is governed by the following Terms and Conditions. The Programme is valid at all physical noc stores within the Hong Kong SAR, the official noc Eshop, and for the sole purpose of earning noc Coin.
By applying for the Programme, you acknowledge that you have read, understood, and agreed to be bound by these Terms and Conditions. You further agree to provide your personal data (“Personal Data”, as defined in the Personal Data (Privacy) Ordinance (Cap.486) of Hong Kong), and consent to our collection and use of your Personal Data in accordance with our Privacy Policy and these Terms and Conditions.
1. Definitions
i. “Membership Card” means the digital card (provided in the format of a digital Wallet Pass) issued to you upon successful registration with the Not Only Coffee Rewards Programme.
ii. “Member Centre” means the official online membership portal designated by noc, accessible via web browser or by accessing the link embedded within the digital Wallet Pass.
iii. “noc Coin” refers to the unified reward currency of the Programme, which can be earned through eligible purchases or top-ups and used to offset payments.
iv. “Stamp” refers to the stamp awarded to you based on every 9 used noc instant coffee cups returned.
v. “Green Missions” means the sustainability initiatives organized by noc, comprising the “Not Only Recycle Rewards Programme” and “Green Mondays”.
vi. “Effective Period” means the twelve (12) months following the membership effective date, upgrade date, or renewal date.
vii. “Stores” means physical stores operated by noc in Hong Kong.
viii. “Eshop” means the official online store operated by noc in Hong Kong.
viiii. “Members” means customers who enrolled in the Not Only Coffee Rewards Programme including all membership tiers.
2. Application for Membership
i. Application for the Not Only Coffee Rewards Programme is free upon filling in the required information on the registration form provided by noc, agreeing to these Terms and Conditions. No membership fee and minimum spending are required for membership registration.
ii. If an application is successful, the applicant will be issued one digital Membership Card (Wallet Pass). Applicants must ensure that the information submitted on the registration form is authentic, accurate, complete, not misleading and without any elements of fraud.
iii. Members can check their purchase history, noc Coin balance, and manage their account via the Member Centre.
iv. To the extent permitted by law, we shall not be liable for any claim, demand, liability or action resulting from customer’s/member’s omission, neglect and/or failure to supply us with their updated information, or from the accuracy and completeness of those data.
Part A. Not Only Coffee Rewards Programme
noc Coin Earning, Redemption & Validity
i. Earning (Stores & Eshop): To earn noc Coin at physical Stores, the QR code on the digital Membership Card (Wallet Pass) must be presented for scanning before payment. To earn noc Coin on the official Eshop, Members are required to link their existing Not Only Coffee Rewards Programme membership to their Eshop account during their first login. Once successfully linked, noc Coin will be automatically accumulated on all subsequent eligible Eshop purchases. Members will earn a 5% noc Coin rebate on net out-of-pocket spending (paid via cash, credit card, or electronic payment including any applicable service charge) across physical Stores and the Eshop.
Transactions under a net spend of HKD 20 are ineligible for any noc Coin rebate. For eligible transactions of HKD 20 or above, any fractional noc Coin generated during the 5% rebate calculation will be rounded up to the nearest whole coin (e.g., a net spend of HKD 39 yields 1.95 noc Coin, which rounds up to 2 noc Coin).
Any portion of a transaction settled using noc Coin or promotional vouchers is strictly excluded from rebate earning calculations. All cancelled transactions and refunds are not eligible for noc Coin rebate, and any noc Coin previously awarded for such transactions will be automatically deducted from the Member’s account.
ii. Redemption (Stores Only): Members may redeem accumulated noc Coins to offset transaction amounts at a rate of 1 noc Coin = HKD 1 exclusively at physical Stores in Hong Kong. A minimum redemption of 1 noc Coin per transaction is required. noc Coins cannot be redeemed or applied toward any purchase on the Eshop.
iii. Top-ups & Tiered Rebate Structure: Membership top-ups are available at physical noc Stores in Hong Kong and via the Member Centre in minimum units and multiples of HKD 100. Top-up services are not available via the Eshop. Any promotional offers, marketing discounts, or vouchers are strictly not applicable to top-up transactions. Top-up rebates are applied according to the following tier thresholds:
- Standard Top-ups (HKD 100–3,900): Entitles the Member to an immediate 5% rebate in noc Coin on the total top-up amount.
- HKD 4,000 Top-up Threshold: Entitles the Member to an immediate 8% rebate in noc Coin on the HKD 4,000 threshold.
- HKD 8,000 Top-up Threshold: Entitles the Member to an immediate 10% rebate in noc Coin on the HKD 8,000 threshold.
- Split Threshold Calculations: For top-up amounts exceeding HKD 4,000 or HKD 8,000 but falling below the next threshold (e.g., HKD 4,500), the designated tier rate (8%) shall apply to the threshold portion (HKD 4,000), and the standard 5% rate shall apply to the remaining balance (HKD 500).
iv. Validity & Account Extension: noc Coin are valid for twenty-four (24) months. The validity period of a Member’s total unexpired noc Coin balance will be automatically extended for an additional twenty-four (24) months upon the completion of any eligible, user-initiated transaction (comprising in-store or Eshop earning transactions, noc Coin redemptions, or top-ups). Automatic system actions, including the annual distribution of birthday or milestone vouchers, do not constitute user-initiated transactions and will not extend coin validity.
Membership Tiers & Perks
v. The three (3) designated membership tiers of the Programme are determined by the Member’s accumulated eligible spending (applicable at physical Stores and the Eshop) or top-up activities within a twelve (12) month Effective Period:
Tier 1: Caffeinator
Enrolment: Customers shall be automatically enrolled into the Caffeinator tier upon the successful registration and issuance of a digital Membership Card.
Entitlements: Upon successful enrolment, the Member shall be issued a Welcome Reward comprising one (1) Buy-One-Get-One-Free Takeaway Beverage Voucher, and shall be entitled to a Double Rebate privilege on noc Anniversary Days. Furthermore, upon reaching an accumulated net spending of HKD 500, the Member shall unlock and be entitled to one (1) HKD 50 Birthday Reward Cash Voucher and one (1) 10% Off Retail Voucher.
Tier 2: Collaborator
Enrolment: A Member shall be upgraded to the Collaborator tier upon fulfilling a one-off top-up of HKD 4,000 or an accumulated eligible spending of HKD 4,000 (applicable at physical Stores and/or the Eshop) within the Effective Period.
Base Entitlements: An annual 5% discount on all eligible items, applicable exclusively at physical noc Stores (excluding Eshop purchases).
Top-up Incentives: A single, one-off top-up transaction of HKD 4,000 shall entitle the Member to an 8% noc Coin rebate (comprising a 5% standard rebate and a 3% supplementary rebate).
Voucher Entitlements: The Member shall be issued two (2) HKD 50 Birthday Reward Cash Vouchers, one (1) HKD 50 Milestone Reward Cash Voucher, one (1) 10% Off Retail Voucher, and one (1) Pourover Voucher. The Member is also entitled to a Double Rebate privilege on noc Anniversary Days.
Tier 3: Curator
Enrolment: A Member shall be upgraded to the Curator tier upon fulfilling a one-off top-up of HKD 8,000 or an accumulated eligible spending of HKD 8,000 (applicable at physical Stores and/or the Eshop) within the Effective Period.
Base Entitlements: An annual 10% discount on all eligible items, applicable exclusively at physical noc Stores (excluding Eshop purchases).
Top-up Incentives: A single, one-off top-up transaction of HKD 8,000 shall entitle the Member to a 10% noc Coin rebate (comprising a 5% standard rebate and a 5% supplementary rebate).
Voucher Entitlements: The Member shall be issued four (4) HKD 50 Birthday Reward Cash Vouchers, two (2) HKD 50 Milestone Reward Cash Vouchers, one (1) 20% Off Retail Voucher, and two (2) Pourover Vouchers. The Member is also entitled to a Double Rebate privilege on noc Anniversary Days.
vi. Birthday Rewards
The allocation of Birthday Rewards is contingent upon the Member providing their accurate date of birth during registration. For Members who successfully register at least one (1) calendar month prior to their birthday month, the applicable rewards shall be activated in the Member’s account on the first day of their birthday month. Birthday Rewards shall be issued strictly on a once-per-calendar-year basis.
vii. Milestone Rewards
Milestone Rewards, including but not limited to the HKD 50 Milestone Reward Cash Voucher and the applicable Retail Discount Vouchers, shall be issued to a Member strictly once per Effective Period upon the Member attaining the respective membership tier.
viii. noc Anniversary Promotional Privileges
All Members, regardless of tier, shall be eligible for the noc Anniversary promotional event. This includes a Double Rebate (strictly applicable to non-Coin eligible spending) executed on the designated Anniversary Days (15th and 16th of August annually), along with other supplementary promotional privileges which noc reserves the right to determine and announce on an annual basis.
Part B. Green Missions: Not Only Recycle Rewards Programme
i. A Member shall be awarded one (1) Stamp for every nine (9) used noc instant coffee cups returned. Accumulated Stamps may be utilized solely for the redemption of designated noc vouchers and selected merchandise at physical Stores. Stamps are non-transferable, non-refundable, and cannot be exchanged for cash or noc Coin.
ii. The scope of eligible items for this recycling initiative is strictly limited to noc-branded instant coffee cups manufactured from #5 plastic (PP/polypropylene).
iii. To facilitate the issuance of Stamps, Members are required to present the QR code on their digital Membership Card (via their Wallet Pass or the Member Centre) to designated noc personnel concurrently with the return of eligible cups. Failure to present the digital Membership Card at the time of recycling forfeits the right to claim Stamps retroactively.
Part C. Green Missions: Green Mondays
i. A Member shall be awarded one (1) Stamp for each eligible vegan or vegetarian dish purchased on the first (1st) and third (3rd) Monday of each calendar month.
ii. Eligible dishes under this initiative are strictly limited to food items designated with an official vegetarian or vegan icon on the menu or food tag at physical noc Stores. This offer applies exclusively to dine-in and takeaway orders placed directly at physical noc Stores and expressly excludes any orders placed via third-party platforms or delivery channels.
iii. To facilitate the issuance of Stamps, Members are required to present the QR code on their digital Membership Card (via Wallet Pass or the Member Centre) to the designated noc personnel concurrently with their transaction at the register. Failure to present the digital Membership Card prior to payment completion forfeits the right to claim Stamps retroactively for that transaction.
General Terms
Tier Maintenance and Review: Notwithstanding the permanent validity of the Membership Card, the Effective Period governing tier status is twelve (12) calendar months. A Member’s accumulated spending shall automatically reset to zero (0) upon the expiration of each Effective Period. To maintain or elevate their tier status, Members are obliged to satisfy the prescribed spending or top-up thresholds. In the event a Member fails to meet such thresholds, the system shall process a tier downgrade automatically without prior notice.
Membership Verification and Communication: Members must provide and maintain a valid mobile phone number capable of receiving SMS to receive a One-Time Password (OTP) for account verification and card download. SMS OTP verification is strictly required prior to downloading the digital Membership Card (Wallet Pass) or accessing membership features. Members who are overseas or unable to receive SMS due to unavailable roaming services must contact noc customer support via email at support@noc.coffee for identity verification and further assistance. noc shall not be held liable for any delay or inability to access membership privileges resulting from an invalid, disconnected, or non-functional mobile number, or an inability to receive SMS communications.
Transaction Processing: Accrued spending records and noc Coin shall, under normal operational circumstances, be reflected in the Member’s account within thirty-six (36) hours following a qualifying transaction, with the exception of specified promotional campaigns. Members are advised to refresh their digital Membership Card prior to initiating any payment.
Eshop Limitations: The functionalities of the official noc Eshop, as they relate to the Programme, are expressly restricted to the earning of noc Coin. Membership tier benefits (including but not limited to 5% or 10% discounts), the redemption of noc Coin for payment, and top-up services are strictly confined to physical noc Stores within Hong Kong and bear no applicability to any transactions conducted via the Eshop.
Payment Channel Limits: Should the available noc Coin balance prove insufficient to settle a transaction at a physical Store, the outstanding balance must be settled utilizing approved alternative payment methods, namely cash, credit card, EPS, or Octopus.
Non-Transferability and Forfeiture: All noc Coin, Stamps, and electronic/physical vouchers are strictly non-returnable, non-refundable, non-divisible, and non-transferable. Any unused noc Coin shall be irrevocably forfeited upon their twenty-four (24) month expiration date in the absence of any qualifying account activity. Under no circumstances shall electronic or physical vouchers be exchanged for cash, cash equivalents, noc Coin, or gift card value.
Account Security: Membership accounts, digital Membership Cards, and accumulated rewards (including noc Coin, Stamp, and promotional vouchers) are strictly personal to the registered Member. Account sharing, lending, or transferring of digital Membership Cards or login credentials to third parties is strictly prohibited. Each Member is solely responsible for maintaining the confidentiality of their account details. noc reserves the right to suspend, terminate, or adjust the account balance of any Member suspected of fraudulent activity, account sharing, or misuse of membership privileges without prior notice.
Data Privacy: Personal Data collected shall be utilized by noc exclusively for the administration of the Programme and other directly related purposes. Such purposes encompass direct marketing initiatives (e.g., dissemination of news updates and promotional offers), strictly contingent upon the Member’s explicit consent.
Dispute Resolution: NOC Hong Kong Limited unequivocally reserves the right to amend, alter, or terminate these Terms and Conditions at its sole discretion. In the event of any dispute arising out of or in connection with the Programme, the interpretation and decision of NOC Hong Kong Limited shall be final, conclusive, and binding.
Annex A: Special Transitional Provision
Programme Transition: Coinciding with the official launch of the updated Programme (the “Transition Date”), any and all pre-existing “Points” and “Credits” residing in a Member’s account shall be automatically consolidated and converted into “noc Coin” at an equivalent monetary value.
Retention of Status: The Member’s prevailing membership tier and its corresponding expiration date established prior to the Transition Date shall remain entirely unaffected by this conversion process.